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The 10-Million-Dollar Mercedes

Tuesday, November 26, 2013


This story appears in the August 6, 2012 issue of Forbes magazine. 
Later this month one of the world’s rarest cars will hit the auction block during California’s Pebble Beach Classic Car Week. The 1936 Mercedes-Benz Von Krieger 540K Special Roadster is worthy of its own biopic. The prized possession of a German baroness who crisscrossed countries and continents to flee the horrors of WWII, the Roadster was found in a ­Connecticut garage in 1989. Predicted to fetch more than $10 million, it should continue to make history.
1936 While living in Paris, the 23-year-old Baroness Gisela von Krieger buys a Mercedes-Benz 540K 2-door coupe. Her 19-year-old brother, Henning, buys a Mercedes-Benz 540K Special Roadster, which Gisela—considered one of the most fashionable women of her time—commandeers soon after. The Von Krieger family crest is hand-painted on the door. 
SEPTEMBER 1939 Germany invades Poland, and the Von Kriegers are briefly placed in a French internment camp. Henning quickly returns to Germany to join the Luftwaffe, while Gisela and Josephine return to neutral Monaco to live in the Hotel de Paris.
1943 Ignoring the Third Reich’s orders to return to Germany, Gisela obtains a Swiss visa by stalling in Monaco and rotates the Roadster between the Swiss resort towns of Davos, Luzern and Vevey. Henning returns to Switzerland.
MAY 1949 The family moves to the U.S. in a bid to ease Gisela’s mounting depression. The car is shipped to New York on the RMS Queen Elizabeth and is serviced in the city by Zumbach’s, a famous foreign car garage on Manhattan’s West Side.
FEBRUARY 1953 After returning from Europe to finalize details of their now deceased mother’s estate, Gisela and Henning settle with their beloved Mercedes in Greenwich, Conn. When Henning starts driving a 1951 Lincoln, the Roadster is left solely for Gisela’s use.

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